With so many new advances in the technology used in telephone answering and related services, making the right choice of an
answering service can be difficult and should be done with great care as it can be one of the most important decisions that your
company will make.
Terminology and procedures for different industries can vary greatly and in some cases be specific to a particular industry, this
causes many business owners to find the process of locating and hiring the right answering service a daunting process. Sadly
many business owners are lost in the terminology and can end up choosing a company based on the use of unknown terms which make
the company sound like they really know what they are doing. It is important that you have at least a basic understanding
of the answering service process and some general related terms.
The following are some concepts that you will want to understand when reviewing service options:
Call Volume:
The first piece of information you need to understand, is call volume, in simplest terms the number of calls you expect
to receive on a monthly basis. Knowing this number is important to getting a realistic price quote from any company
since it is used by most to determine the costs involved. Determining your expected call volume will be easier if you
have past experience and can simply look back through your records, but you should remember to account for business growth,
call spikes during advertising campaigns, holiday seasons and other time periods which may directly affect your specific
business.
Call Timing:
When obtaining service quotes from a number of answering service providers remember that you want to be able to compare
apples to apples. The most common difference in service quotes is how calls are timed, some companies prefer to
quote based on a "Per Call" basis where other will quote on a "Per Minute" basis. From a customer point of view
"Per Call" tends to be easier in terms of tracking, but depending on your specific industry and needs the best billing
method may vary. Answering service companies usually prefer to charge on a "Per Minute" basis as it ensures that
they are paid for every minute that their staff is involved with one of your customers, however in such cases there is
no incentive for the service provider to try and make the call as quick as possible other then freeing up their staff to
take another call.
Depending on your specific industry and call volume, you may want to consider arranging terms
such as where the service provider has an average maximum allowable amount of time which can be used for specific types of calls.
Arrangements of this type encourage the service provider to provide better training to their staff in order to reduce
the length of time of each call. Reducing the call time will not only save you money on calls but will also improve
what your customers think of you, faster service is always better, plus a quicker call leaves the person answering the
phone available to answer another call...basically a winning solution for everyone.
Call Types:
Just as important as call timing, is the type of calls that you expect to be receiving and those that you want the service
provider to answer for you. Different types of calls will require staff with different skills and experience, and of
course some will require more time to answer then others.
Sales Calls - This type of call usually consists of either providing information to the caller about the product(s)
or service(s) offered (pre-sales), or the direct purchase of the product(s) or service (sales). Sales calls tend
to involve the least amount of time to handle and while there are always exceptions, this type of call normally requires
staff with limited skills or experience.
Technical Support Calls - In most circumstances regardless of the industry or specific market, support calls involve
the most amount of time and knowledge. While every industry is different, in order to handle this type of call the
service provider may need staff with years of experience or specialized training, all of which could change the costs of
the service they provide.
General Answering - Probably one of the most common types of calls outsourced by small businesses which involves the
answering service answering the call, recording information from the caller (or the call itself) and then passing the
information to you.
While some service providers may only provide answering for this type of call some will provide a much wider range of
services, its important that you determine what your needs are and find a company that can meet those needs.
Live vs Automated:
Technology is in an ongoing state of change right now but having a live person answer some or all of your calls will
always be more costly than using recordings and/or voicemail systems. Depending on your needs and the services
provided by the answering service, you may be able to combine automated systems with live people in order to reduce
monthly costs in situations where a live person is not required for part or all of the call. The account
representative for each of the services you contact should have experience in setting up live, automated and combination
systems in order to provide your company with the most professional answering service.
Your Advertising Methods:
Many people don't realize that how you advertise your business can affect how your call are answered by an answering
service. Your sales representative should ask you about your advertising methods and take this information into
account when developing a strategy for your answering service package. For example, while print advertising does
not usually present a problem in terms of the volume of calls received due to how the media is delivered and read,
special radio or television advertising can create bursts of calls while the advertising is running. If your
answering service is unaware of this type of advertising and you normally recieve a lower volume of calls at the times
where these ads are running, the service provider could be overwhelmed by calls resulting in poor service or a high
level of unanswered calls.  You should keep your answering service provider informed of any changes to your advertising
methods or specials well in advance so that they can be prepared to handle the calls. Please remember that depending
on your business, large advertising campaigns done on the internet could also impact your sales volume.